Fashion. Accessories Campaign.

For this advertisement campaign of purses, I was both a photographer and a stylist. I thought it would be fun to show you my creative process for this project. 

My assignment was to create an ad photo campaign for the series of the small beaded clutches. 

First stage: Look at the number of small bags, see and feel the mood and a style. They were on the smaller side, more like cosmetic bags, with no handle, so they seemed not too practical for everyday use. They were most definitely very colorful, very fun, with a bit of a retro feel. So those attributes and adjectives came to mind: FUN, SUN, DISCO, RETRO, BRIGHT COLORS, VACATION, REST, VIBRANCY, SUMMER, CHILLING, BEACH, TROPICAL, HOBBIES, 70s-80s. 

Summary: Campaign, advertising clutch purses. 3 clutches are used, united by the same style. Those are bright, fun summer purses. Will use bright contrast colors. To underline the main idea and style of the ad campaign, we'll us the style and the vibe of 60s-70s-80s; vibrance of colors, retro shapes and forms, playful mood and humor.